You've made-up your Facebook advertising campaign. You've come awake with the sodding adver. Today information technology's time to hunt down that advertising campaign and watch the clicks roll in, right?

Hold on. There's still one many important step to take.

You need to run your ad through the Facebook Grid Tool (aka Facebook Textbook Overlay Too, or Facebook text checker—more connected that below) or your audience English hawthorn ne'er realize information technology.

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What is the Facebook Reference grid tool?

In a nutshell: the Facebook Ad Grid Creature helps you build an ad that will reach Sir Thomas More users away measurement how much text is on your ad image.

Ads with very little text get prioritized by the Facebook algorithm and have a correspondingly superior reach. Ads with too much text leave get penalized and have little or No reach.

Soh what's the story?

Until late, Facebook advertisers could cut through their ad images with a uttermost of 20 per centum text. That's because Facebook found that ads with less than 20 percent text edition coverage performed better (i.e., received more conflict).

facebook grid tool
Examples of ads that break off the 20 percent text rule. Source: Facebook

The elbow room ads were "proved" embroiled uploading the ad images into a 25 rectangle grid (hence the public figure "Facebook Grid Puppet"). If school tex was present in over 20 percent of the rectangles, Facebook would eliminate your ad.

Users attended find the system of rules frustrating and arbitrary since it had equally much to do with where your schoolbook was placed Eastern Samoa how much text there was. The tool has since been replaced with a new organization: the Facebook Text Sheathing Creature.

How to Use the Facebook Grid Puppet

Using the new Facebook Text Cover Tool is simple. IT's understanding what the results mean for your ad blitz that's a littler trickier.

facebook grid tool

Step 1. Upload

Shoot the breeze the Facebook Schoolbook Overlie page and upload your ad image.

facebook grid tool

Step 2. Receive a rating

The tool will sacrifice your image one of four ratings: OK, Low, Mass medium, or High.

While the 20 percentage rule does not technically apply anymore, these ratings are still supported the ratio between the text and imagery on your ad.

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If your ad has a less too overmuch text, it volition be penalized and bequeath reach fewer people.. If it has way too practically text, then it may non run at all or reach very few people.

So, when building your ad, you want to ask yourself: how practically text is also much? And what counts as text? More thereon infra.

How to make a point Facebook approves your ads

The easiest way to create predestinate your ads get approved is to include Eastern Samoa gnomish textbook as possible on your persona. These are the images that will get the "Hunky-dory" subject matter in the Facebook Visualise Overlay Tool.

Facebook gives examples of what kinds of images apply to each category and how IT will affect your ad's reach.

facebook grid tool facebook grid tool

The second thing to keep in mind is what counts A "text" happening an simulacrum. Yes, words, but also:

  • Numbers
  • Text-based logos
  • Watermarks

Likewise, there are some kinds of text that preceptor't count A "text" under Facebook's guidelines. Exceptions to this dominate include:

  • Book/album covers
  • Games
  • Products
  • Event posters
  • Licit text
facebook grid tool
This ad is fine since the text is on a book cover

Remember: Facebook's goal is to keep newsfeed content atomic number 3 uniform every bit possible, so that your friends' content blends seamlessly with ads from brands. A catchy headline is nice, but when IT comes to boosting your reach (and improving your Facebook ad conversions), the less text in your images the better.

Use the Facebook Grid Tool to streamline your ad existence process and insure that your ad gets seen by your target interview.

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